William Sinn – Biography

Sinn & Company is a U.S. consulting firm with Chinese origins, helping small to mid-sized companies successfully take advantage of China as a purchasing resource, manufacturing base and marketing destination.

Born 20 November, 1954 in Hong Kong, international trade consultant William Sinn, has founded his practice on his ability to take U.S. businesses safely through obstacles most non-Chinese consultants might not see, and do it faster and better than they can accomplish themselves.

William Sinn’s China trade strategies separate him from the crowd as the consultant with the right connections and the right approach, familiar with both U.S. and China business practices.

Fluent in English, Mandarin and Cantonese, William Sinn offers the advantage of excellent communications with partners in matters of strategy, technique and process. The firm conducts market research, product analysis, business training and broad-scope project management for establishing, maintaining and improving China trade.

Sinn & Company officially opened for business in the spring of 2004. The signature component of the firm’s unique process is a two-week “China Trip” that gives clients on-site orientation. Clients are able to see Chinese staffing, factories, and other foreign operations – details critical to China trade decisions. Traveling through dozens of cities, factories and cultural sites, they are able to converse with potential partners face-to-face and make decisions based on better understanding of the issues involved.

To meet rising demand for educating overseas partners on U.S. product requirements, Sinn & Co. implements an outstanding communications training program, teaching operatives on both sides of the ocean to communicate techniques and processes critical to success.

William Sinn was Director of Asia/Pacific Operations for Campbell Hausfeld Co. from 1983 to 1995, building a sourcing and distribution network. He was the General Manager of Sullair Corporation’s China joint venture from 1995-1998, based in Shenzhen, China, overseeing construction of a new manufacturing facility and establishing distribution and component sourcing networks throughout China. From 1999 to 2004 he served as Vice President of International Operations & Marketing for Actron Manufacturing Co. in Cleveland, overseeing their north China subsidiary, establishing a China and Pacific Rim supply network and supervising U.S. marketing activities. Sinn & Co. began as a consulting firm in the spring of 2004, capping off a successful 25-year career in Asian trade.

Born to a well-educated family, William Sinn came to the U.S. in 1972 to attend college. He graduated with a B.S. in Mechanical Engineering from University of Wisconsin-Madison in 1976, and followed with an M.S. in Mechanical Engineering from the University of Michigan in 1977. With a strong head for business strategy and management, he pursued graduate school at Eastern Michigan University while working as an engineer for General Motors. He obtained his MBA in Finance & Management in 1981, the same year marrying his wife Judith. The couple are the parents of their daughter, See-Mae (Michelle). They have all enjoyed the experience of living in China as expatriates for three years.