Sinn & Company
Successful U.S. Strategies for China Companies


Sinn & Company can market your company and products in the U.S.

William Wai-Chung Sinn, president of Sinn & Company, was born in Hong Kong. He holds a degree in mechanical engineering from the University of Wisconsin, and a masters degree in mechanical engineering from the University of Michigan. He also holds an MBA in finance & management from Eastern Michigan University.

Sinn & Company was formed in 2004, to help U.S. companies successfully develop business strategies involving China as a purchasing source, a manufacturing base and a marketing destination.

  • Developed successful China strategies with clients to source and manufacture in China by understanding clients' business and their competitive advantages. Resulting in growth of new business from clients’ current customers.
  • Successfully connected clients with intermediaries and factories to source components in China. Reduced costs ranging from 30 to 50% in a compressed time frame.
  • Worked with clients' operational staff and China partners to organize and enhance their communication skill, scheduling and logistical management
  • Worked with clients and China suppliers to develop quality plan and to control quality at source in addition to protecting intellectual property.
  • Helped clients establish alliance with Chinese manufacturers. Introduced a line of opening price-point products for the U.S. retail market.

Sinn was Vice President of Marketing and International Operations for Actron Manufacturing Company – a leading manufacturer of diagnostic tools and performance instruments for the consumer and professional automotive aftermarket. Distribution partners include Autozone, Advance Auto, Pep Boys, Sears, NAPA, Snap-on Tools, Mac Tools, Matco Tools, CTC.

  • Principal architect to transform company from engineering driven to market driven. Initiated new brand identity and new packaging.
  • Conducted market research and advertising campaign to support new product launch.
  • Acquired and managed new customers – Snap-on, NAPA, Car Quest.
  • Developed sourcing network in China, Taiwan and Korea.
  • Improved China operation quality, delivery, inventory turn and cash flow.

He was General Manager of Sullair Corporation's China Joint Venture start-up, with headquarters and factory in Shenzhen and sales offices in Shanghai and Beijing – Sullair is a world leading manufacturer of rotary screw air compressors, vacuum pumps, air dryers and construction air tools for the industrial and construction markets. Distribution partners include industrial air houses, construction equipment distributors, Praxair, Air Liquide.

  • Planned sales and distribution strategy
  • Built new factory in South China
  • Directed efforts to purchase components locally in China

Sinn served as Director of Asia/Pacific Operations for Campbell Hausfeld – a world leading manufacturer and marketer of air compressors, air tools, powered equipment and accessories for the consumer and commercial markets. Distribution partners include Home Depot, Lowes, Menards, Sears, NAPA, Grainger, CTC.

  • Led team to source components and products from Japan, Taiwan, Hong Kong and China
  • Established sales and service network throughout Asia/Pacific
  • Initiated Joint Venture negotiations with Japan, Taiwan, China and Venezuela
  • Program manager of new product launch
  • Engineering manager of industrial product division

Sinn was Project Engineer at General Motors, the world's largest manufacturer of passenger vehicles.

  • Supervised torque converter development project for new front wheel drive vehicles, program launched on time and became the launching pad for Saturn vehicle. Offered to lead continuously variable transmission program.


Sinn & Company would be honored to represent your company and your company's products and services to his U.S. clients and other companies in North America.

Please contact William Sinn for more information.

Sinn & Company LLC
23 Lyman Circle
Shaker Heights, Ohio
44122 USA
wsinn@sinn-co.com