William W. Sinn
Professional Highlights

Sinn & Company
Established 2004
President and CEO

A consulting firm to help companies successfully take advantage of China as a purchasing resource, manufacturing base and marketing destination. Responsibilities include overall management of practice and development of successful China strategies for clients.
  • Developed successful China strategies with clients to source and manufacture in China by understanding clients' business and their competitive advantages. Resulting in growth of new business from clients’ current customers.
  • Successfully connected clients with intermediaries and factories to source components in China. Reduced costs ranging from 30 to 50% in a compressed time frame.
  • Worked with clients' operational staff and China partners to organize and enhance their communication skill, scheduling and logistical management.
  • Worked with clients and China suppliers to develop quality plan and to control quality at source in addition to protecting intellectual property.
  • Helped clients establish alliance with Chinese manufacturers. Introduced a line of opening price-point products for the U.S. retail market.

Actron Manufacturing Company

Vice President of International Operations & Marketing

A leading manufacturer of diagnostic tools and performance instruments for the consumer and professional automotive aftermarket. Customers include Autozone, Advance Auto, Pep Boys, Sears, NAPA, Snap-on Tools, Mac Tools, Matco Tools, CTC. Responsibilities included overall management of overseas operations, supply chain, sales development and U.S. marketing.
  • Developed sourcing network in N. China, S. China, Taiwan and Korea. Saved 5% of sales annually.
  • Improved China operation quality, on time delivery, inventory turns and cash flow. Output doubled. Profitability increased to 20% from loss.
  • Led China operation to develop engineering skill and new products. $.5 million new gross profits.
  • Established JV arrangement with a south China company to engineer and manufacture new products. $1 million in gross profits.
  • Designed products for China market. Created strong brand dominance in automotive aftermarket.
  • Ran UK subsidiary to package it for sale. Maintained profitability, key customers and employees.
  • Principal architect to transform company from engineering driven to market driven. Initiated new brand identities, new packaging, market research, advertising campaigns, web site.

Sullair Corp.

General manager of Sullair’s China JV startup. Headquartered in Shenzhen. Sales offices located in Shanghai and Beijing.

A world leading manufacturer of rotary screw air compressors, vacuum pumps and air dryers for the industrial and construction markets. Customer include industrial air house, construction equipment distributors, Praxair, Air Liquide. Responsibilities included overall management and leadership of the China joint venture, and the development of sourcing and distribution networks in China.
  • Planned sales and distribution strategy, focusing on territory coverage, revenue growth, and distributor development. Sales increased from $3 to $8 million in 3 years.
  • Built new factory to increase manufacturing capacity.
  • Directed efforts to purchase components locally in China to reduce cost.

Campbell Hausfeld Company

Director of Asia/Pacific operations.

A world leading manufacturer of air compressors, air tools, powered equipment and accessories for the consumer and commercial markets. Customers include Home Depot, Lowes, Menards, Sears, NAPA, Grainger, CTC. Responsibilities included establishing supply chain throughout Pacific Rim and sales/distribution development throughout Asia/Pacific.
  • Established sales and service network throughout Asia/Pacific from ground zero.
  • Initiated JV negotiations with Japan, Taiwan, China and Venezuela.
  • Chief engineer, program manager, engineering manager.

General Motors

Project Engineer

The world's largest manufacturer of passenger vehicles. Responsibilities included supervision of a new torque converter product launch.
  • Supervised torque converter development project for new front wheel drive vehicles, program launched on time and became the launching pad for Saturn vehicle. Offered to lead continuously variable transmission program.

  • M.B.A. – Finance & Management, Eastern Michigan University, 1981
  • M.S. – Mechanical Engineering, University of Michigan, 1978
  • B.S. – Mechanical Engineering, University of Wisconsin, 1976

  • Fluent in Chinese language and culture.