William W. Sinn
Sinn & Company
President and CEO
A consulting firm to help companies
successfully take advantage of China as a purchasing
resource, manufacturing base and marketing destination.
Responsibilities include overall management of practice
and development of successful China strategies for
- Developed successful China strategies with
clients to source and manufacture in China by
understanding clients' business and their competitive
advantages. Resulting in growth of new business
from clients’ current customers.
- Successfully connected clients with intermediaries
and factories to source components in China. Reduced
costs ranging from 30 to 50% in a compressed time
- Worked with clients' operational staff and
China partners to organize and enhance their communication
skill, scheduling and logistical management.
- Worked with clients and China suppliers to
develop quality plan and to control quality at
source in addition to protecting intellectual
- Helped clients establish alliance with Chinese
manufacturers. Introduced a line of opening price-point
products for the U.S. retail market.
Actron Manufacturing Company
Vice President of International Operations & Marketing
A leading manufacturer of diagnostic tools and performance
instruments for the consumer and professional automotive
aftermarket. Customers include Autozone, Advance Auto,
Pep Boys, Sears, NAPA, Snap-on Tools, Mac Tools, Matco
Tools, CTC. Responsibilities included overall management
of overseas operations, supply chain, sales development
and U.S. marketing.
- Developed sourcing network in N. China, S.
China, Taiwan and Korea. Saved 5% of sales annually.
- Improved China operation quality, on time delivery,
inventory turns and cash flow. Output doubled.
Profitability increased to 20% from loss.
- Led China operation to develop engineering
skill and new products. $.5 million new gross
- Established JV arrangement with a south China
company to engineer and manufacture new products.
$1 million in gross profits.
- Designed products for China market. Created
strong brand dominance in automotive aftermarket.
- Ran UK subsidiary to package it for sale. Maintained
profitability, key customers and employees.
- Principal architect to transform company from
engineering driven to market driven. Initiated
new brand identities, new packaging, market research,
advertising campaigns, web site.
General manager of Sullair’s China JV startup.
Headquartered in Shenzhen. Sales offices located in
Shanghai and Beijing.
A world leading manufacturer of rotary screw air compressors,
vacuum pumps and air dryers for the industrial and
construction markets. Customer include industrial
air house, construction equipment distributors, Praxair,
Air Liquide. Responsibilities included overall management
and leadership of the China joint venture, and the
development of sourcing and distribution networks
- Planned sales and distribution strategy, focusing
on territory coverage, revenue growth, and distributor
development. Sales increased from $3 to $8 million
in 3 years.
- Built new factory to increase manufacturing
- Directed efforts to purchase components locally
in China to reduce cost.
Campbell Hausfeld Company
Director of Asia/Pacific operations.
A world leading manufacturer of air compressors, air
tools, powered equipment and accessories for the consumer
and commercial markets. Customers include Home Depot,
Lowes, Menards, Sears, NAPA, Grainger, CTC. Responsibilities
included establishing supply chain throughout Pacific
Rim and sales/distribution development throughout
- Established sales and service network throughout
Asia/Pacific from ground zero.
- Initiated JV negotiations with Japan, Taiwan,
China and Venezuela.
- Chief engineer, program manager, engineering
The world's largest manufacturer of passenger vehicles.
Responsibilities included supervision of a new torque
converter product launch.
- Supervised torque converter development project
for new front wheel drive vehicles, program launched
on time and became the launching pad for Saturn
vehicle. Offered to lead continuously variable
- M.B.A. – Finance & Management, Eastern
Michigan University, 1981
- M.S. – Mechanical Engineering, University
of Michigan, 1978
- B.S. – Mechanical Engineering, University
of Wisconsin, 1976
- Fluent in Chinese language and culture.